THE O.B.® TAMPON STORY
What does o.b.® stand for?
Dr. Judith Esser named the product o.b.®, which stands for “ohne binde” in German – or “without napkins.” (Sanitary pads are often called binde in Europe.)
Who invented the o.b.® tampon?
It all began 50 years ago with German gynecologist Dr. Judith Esser’s personal quest for a smarter tampon. Her fruitless search led her to develop her own tampon design, one that was easy to use, comfortable, and (most importantly) provided great protection. To this day, the o.b.® brand continues to retain a board-certified gynecologist and research teams to pursue Esser’s vision for creating safe, effective, and innovative options for women.
Why was the o.b.® tampon so ahead of its time?
The original o.b.® tampon had no applicator and launched in Europe. It caught on in North America, due in large part to its phenomenal protection and inconspicuous size. Great for toting around, the design itself was revolutionary in the world of tampons and played to women’s need for discreet yet reliable protection.